Spanish for Scale
Crafting a Spanish language strategy for your business to reduce risk, retain employees, and reach customers.
Current & Past Clients
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A Turnkey Approach to Language
Language Strategy
We specialize in crafting a language strategy guided by the customer journey and complemented by building a standardized system of Spanish materials across departments.
Our Approach
We advise our clients to map out the customer journey in Spanish. Then, with approval, we execute our strategy.
Mexican Spanish
Our strategies are tailored specifically for Mexican Spanish, the most widely used variant among U.S. Spanish-speaking employees and customers.
Professional Standards
We follow strategic and translation best practices (ISO 17100:2015) around confidentiality, terminology management, and quality assurance.
Tier 1: Strategy
Language Strategy
Most companies have Spanish scattered across departments, an approach that leads to inconsistencies, confusion, and risk. We solve that by crafting a turnkey language strategy that turns fragmented Spanish into a consistent, scalable system.
Tier 2: Execution
Translation, Transcreation, & Localization
After developing our strategy and approval from the client, we implement. This may involve document translation, creative adaptation (also known as "transcreation"), and/or website localization.
Tier 3: Entry Point
Language Audit
Most organizations already have Spanish materials in place, but lack clarity on their quality, consistency, and effectiveness.
Our language audit identifies gaps, risks, and opportunities, giving you a clear, prioritized roadmap for building a stronger Spanish communication system.
Awareness
The first phase of the customer journey is awareness: how people know you exist. For a Spanish language strategy, we discuss elements like advertising, landing pages, and dedicated outreach channels in Spanish. For example, did you know Spanish speakers use WhatsApp to communicate with friends and businesses?
Consideration
The second phase of the customer journey is consideration: should I buy from you or not? Spanish speakers want to see that you have thought about them. From having reviews and testimonials from previous customers to product and service descriptions in Spanish, this step is one of the most important.
Decision
Also known as the purchase, the decision stage is about, well, making the decision to obtain the product or service. In our experience, this is the least considered aspect of the journey because companies believe once you have made it to the payment screen, the sale is made. But what happens when the information collection fields are in English? The guarantee, shipping information, terms and conditions are in English? Oh no.
Retention
After someone has decided to obtain your product or service, every company should desperately want to retain our new customer. This stage of the journey involves repurchase discounts, referral incentives, and other ways to get involved. Thinking about this stage in Spanish will also help drive reviews, which can start a positive feedback loop with the consideration phase.
Advocacy
The final aspect of the customer journey is advocacy: how do our current customers spread the word about how amazing we are? This step is simply about treating your new buyer with respect and care. If you implement a Spanish language strategy correctly, you will set yourself apart from most other businesses and drive advocacy with ease.
